Fundal Media | Premium Fashion E-Commerce Growth Agency

Our Story

The Journey

My passion for fashion began at 16, working in luxury retail where I discovered the power of storytelling in selling high-end products. Every piece had a narrative, every customer interaction was an opportunity to understand what drives purchasing decisions in fashion.

I realized that fashion isn't just about products—it's about aspiration, identity, and emotion. But I also saw how many talented designers and brands struggled to reach their audience online.

In 2016, I started Fundal Media with a simple mission: help fashion brands grow through performance marketing that actually understands fashion.

Today, we've generated over €150 million for our clients and worked with more than 100 fashion brands across 40 countries.

Why Fashion Requires Specialized Expertise

Understanding these nuances is what separates fashion specialists from general agencies

Visual Language

Fashion customers make purchasing decisions in seconds based on aesthetics. We understand how to create ad creative that stops scrolls and communicates brand positioning instantly.

Seasonal Psychology

Fashion operates on seasonal cycles that dictate inventory, promotions, and messaging. We know when to push pre-orders and when urgency messaging actually converts.

Luxury Positioning

Selling €300 dresses requires different strategies than €30 basics. We understand exclusivity messaging and how to maintain brand prestige while scaling revenue.

Market Nuances

French fashion customers behave differently than American ones. We've launched brands across 40+ countries and understand the cultural differences that impact success.

Copy That Converts

Fashion copywriting is an art. We know how to balance aspiration with accessibility, create desire without desperation, and sell the lifestyle, not just the garment.

Platform Expertise

Instagram sells differently than TikTok. Pinterest drives different behavior than Snapchat. We know which platforms work for which fashion segments.

Additional Performance Data

More success stories from our fashion brand portfolio

Client Dashboard

$72,134 over 90 days — 217 orders, 0.43% conversion rate

Revenue Analytics

1,246M kr. yesterday, +286% — 2,860 orders, 7.27% conversion

Performance Dashboard

1,266M kr. yesterday, +99% — 1,290 orders, 2.34% conversion

Sales Data

$12,887 over 90 days — 99 orders, 0.42% conversion rate

Revenue Analytics

94,268 kr. in a single day, +183% vs prior period

Revenue Metrics

1,086,466 kr. total sales across selected period

Performance Data

9,521,463 kr. total sales — peaks above 1.5M kr.

Revenue Growth

94,268 kr. day-over-day comparison, +183% vs prior

Performance Results

28,066,100 kr. total sales across multiple storefronts, +73%

Growth Analytics

830,417 kr. online store revenue, +1,340% year-over-year

Revenue Performance

€10,257 in April 2023, +44% vs prior month

Dashboard Results

1,266M kr. yesterday, +99% — 1,290 orders, 2.34% conversion

Client Performance

1,005M kr. today, +347% — 2,320 orders, 7.43% conversion

Campaign Data

300,600 kr. today, +518% — 666 orders, 8.45% conversion

Growth Metrics

$76,459 over 90 days — 223 orders

Campaign Analytics

26.58M kr. over 90 days, +15% — 29,250 orders

Revenue Performance

89.7M kr. annual revenue, +38% — 102,820 orders, 1.31% conversion

Sales Growth

38.73M kr. annual revenue, +77% — 97,000 orders, 2.56% conversion

Performance Milestone

$72,134 over 90 days — 217 orders, 0.43% conversion rate

Annual Revenue€14.6M

ROAS9.8x

Conversion Rate6.3%

+3,100% Revenue Growth

What Our Partners Say

RATED 5.0 ON TRUSTPILOT — READ REVIEWS

Trusted by founders and marketing leaders at leading fashion brands

"Fundal Media completely transformed our approach to Meta advertising. Their understanding of luxury positioning and seasonal strategy is unmatched."

Mariel

Founder & Creative Director

Yvonne S

"They don't just run ads—they understand our brand DNA, our customer psychology, and how to communicate our story in a way that drives actual conversions."

Kate

Founder & CEO

Kate June

"They immediately understood the nuances of selling high-end accessories and crafted campaigns that reflected our positioning. We 10x'd our revenue in under a year."

Isabella

Head of Strategy

Design by Si

"They helped us expand into 4 new European markets with localized strategies that actually worked. Best investment we've made in our growth."

Jesper

Founder

Brahmaki

"They know what visual language resonates with our target customer, how to position our collections seasonally, and how to write copy that sells the aspiration."

Mathilda

Head of Digital Marketing

Mathilda London

"Their strategic guidance on positioning, creative, and customer journey optimization has been invaluable. We've seen 400%+ growth while maintaining exclusivity."

Jessie

Founder & Designer

Angel Ruche

Fashion E-Commerce Specialists

We're not a general marketing agency. We exclusively scale fashion brands.

Why We're Different

For +10 years, we've focused exclusively on fashion e-commerce. This specialization means we understand seasonal cycles, inventory-based campaigns, fashion customer psychology, and lifestyle brand positioning better than any generalist agency.

We've generated over €150 million in revenue for our clients across 40+ countries.

Our approach combines performance marketing with deep fashion industry knowledge, allowing us to create campaigns that drive profitable, sustainable growth.

Meta Advertising Excellence

Facebook & Instagram campaigns optimized for fashion buying behavior with proven ROAS of 4.0-8.0x.

Conversion Rate Optimization

Custom-coded sections, landing pages, and checkout flows designed for fashion brands.

Email Marketing Strategy

Klaviyo flows and campaigns that turn browsers into buyers and buyers into loyal customers.

Creative Strategy

Content that performs specifically within fashion—from TikTok to Pinterest to Meta.

International Expansion

Proven expertise launching fashion brands into new markets across Europe, MENA, and beyond.

Strategic Partnership

Beyond execution, we serve as your growth partner with deep knowledge of high-end products and sales.

What We Do

Full-service growth marketing exclusively for fashion brands

Meta Ads Management

Complete Facebook & Instagram advertising strategy and execution. From campaign architecture to creative testing to daily optimization.

Email Marketing

Strategic Klaviyo implementation including welcome flows, abandoned cart sequences, post-purchase nurturing, and campaign strategy.

Conversion Optimization

Landing page design, product page enhancement, checkout flow optimization, and A/B testing to maximize every visitor.

Creative Strategy

Ad creative direction, copywriting, and content strategy that resonates with fashion audiences across all platforms.

Multi-Platform Advertising

Expertise across Meta, TikTok, Pinterest, Snapchat, and Google Ads to reach your ideal customers.

Strategic Consulting

Ongoing guidance on product launches, seasonal planning, market expansion, and long-term growth planning.

OUR PROCESS

What Working With Us Looks Like

From first call to profitable scale — here's exactly what happens

WEEK 1

Audit & Strategy

We audit your Meta account, Shopify data, and creative assets. You receive a full written strategy deck within 7 days — before you pay anything.

WEEK 2–3

Build & Launch

Campaigns go live. We build your full funnel — prospecting, retargeting, and retention flows — with creative already written and structured.

MONTH 1–3

Optimise & Scale

Daily monitoring, weekly optimisations, biweekly calls with Elias directly. You get a live dashboard and a written report every month.

MONTH 3+

Compound Growth

We expand to new channels, audiences, and markets as performance compounds. Most clients see their strongest results between month 3 and 6.

WHO WE WORK WITH

We partner with fashion brands doing €50k–€2M+ monthly revenue who are ready to scale profitably. If that's you, the audit call is the right first step.

Scaling Fashion Brands Through Strategic Performance Marketing

The Journey

Frederik

Trusted By Leading Fashion Brands

Our Clients Featured In

Why Fashion Requires Specialized Expertise

Visual Language

Seasonal Psychology

Luxury Positioning

Market Nuances

Copy That Converts

Platform Expertise

Multi-Platform Excellence

Meta

Pinterest

Snapchat

TikTok

Klaviyo

Google Ads

Key Performance Highlights

Additional Performance Data

Real Transformations

Angel Ruche

Before Fundal

After Fundal

Brahmaki

Before Fundal

After Fundal

Yvonne S

Before Fundal

After Fundal

Sally Skoufis

Before Fundal

After Fundal

Monica Nera

Before Fundal

After Fundal

What Our Partners Say

Mariel

Kate

Isabella

Jesper

Mathilda

Jessie

Fashion E-Commerce Specialists

Why We're Different

Meta Advertising Excellence

Conversion Rate Optimization

Email Marketing Strategy

Creative Strategy

International Expansion

Strategic Partnership

What We Do

Meta Ads Management

Email Marketing

Conversion Optimization

Creative Strategy

Multi-Platform Advertising

Strategic Consulting

Meet The Team

Elias Fundal

Frederik

What Working With Us Looks Like

Audit & Strategy

Build & Launch

Optimise & Scale

Compound Growth

Ready to Scale?